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GeoGirl to Launch on Drugstore.com

Beauty brand already big at Walmart.

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By: TOM BRANNA

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GeoGirl, the new line of color cosmetics and skin care designed specifically for Generation Z, has announced that Drugstore.com will now carry its complete collectionThe 69-SKU range includes makeup for face, lips, cheeks and eyes plus skin and body care, with pricing from $4.29-$6.39 suggested retail. The brand is a subsidiary of California-based Pacific World Corporation. “We are thrilled that GeoGirl will now be available to Drugstore.com shoppers,” said Joel Carden, executive vice preside...

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